LOYALITY MARKETING MANAGER

Full Time
  • Berlin
  • Post Date: October 2, 2021
  • Apply Before: December 23, 2026
Job Description

Responsibilities

  • Help construct, manage and iterate our loyalty program and associated programs and applications.
  • Lead on the member product proposition and loyalty program development, collaborating with a wide range of stakeholders and teams to surface the best opportunities and establish full scale buy in across the organization
  • Work with internal stakeholders to incorporate the loyalty program throughout all user touchpoints, including Commercial, Marketing, and Events to deliver long term growth and development of the program
  • Maximize user acquisition and drive retention through segmentation and profiling of G2s customer database, to deliver targeted communications and customer journey mapping
  • Analyze generated data using traditional methodology, as well as AI-based algorithms.
  • Use data and insight to identify customer life-time values and model segmentation to drive customer value and retention
  • Develop and take  ownership of performance and KPI reporting for our sponsors, partners and investors
  • Work closely with the wider marketing team to ensure the most effective multi-channel campaign implementation (social, brand, Content, etc as appropriate), to deliver successful campaigns driving both acquisition and retention
  • Working with Content and Programming, define and act upon the different customer lifecycle stages, developing the content calendar and ensuring quality, on-brand content is served at the right time, format and place.
  • Develop Test and Learn principles to enhance the customer and prospect communications. Make data driven recommendations based on customer behavior and email interactions.

Requirements

  • 5+ years experience in Project Owner / Program Manager position with demonstrable  results in growth and retention
  • Master or Bachelor degree in business or related marketing discipline preferred.
  • Proven work experience within loyalty program development or similar projects and concrete success results
  • Excellent skills, knowledge and creativity in data analysis
  • Ability to communicate, inform, and build relationships with internal stakeholders across all organisational departments and levels.
  • Excellent project management, leadership and communication (verbal and written) skills.
  • Proven ability to successfully translate Marketing strategies in the program.
  • Excellent organizational and time-management skills.
  • Ability to thrive in a fast-paced environment
  • Fluency in English (German is strongly desired, but not required).
  • Knowledge of the Video Games Industry or Esports is a plus.